Crisis and Risk Management
Companies spend years building a brand that runs on reputation and trust. Over the last few years, reputational crisis and risk has escalated dramatically. With the growing confluence and influence of social media, fake news and rapidly expanding customer expectations, reputations can be tarnished in an instant. The key to our crisis management approach is providing our clients with a strategy based upon actionable intelligence.We can help you through the most difficult challenges—from natural disasters and lawsuit to product recalls and corporate financial issues. We’ve handled crises large and small, in most industries and political environments in Israel. Let our experience be your guide.
Media Consulting and Public Relations
We at Scherf Communications know what makes a good story and during the years had built trusted relationships with those in the media who are most interested in telling those stories. Because we’ve become a trusted and valued source of information to Israeli journalists, we know where the opportunities are and will find a way to tell your unique story to the media.
Reputation Management
Reputation is a fundamental quality of every organization – what others believe about it, expect from it and say about it. We challenge our clients to view the current climate as an opportunity to differentiate, reposition and outflank the competition. We bring strategic guides, expertise and insights that deepen understanding of today’s obstacles and possibilities, protecting reputation and brand.
Financial Communications & Capital Markets
The rise of activist investors has transformed the landscape in which companies operate, necessitating more transparent and adept financial communications across industries. Our expert team employs a deep understanding of relevant financial audiences and helps public and private companies promote and protect their reputations, as well as navigate complex financial issues and situations. Our work is designed to inform investors, manage issues and bridge divergent stakeholder needs. We advise clients on what to say, when to say it and how to deliver it to enhance corporate value and driving business results through communications.
Consumer and Brand Marketing
Our years of communications experience with leading brands help companies reach the right audiences, with the right messages at the right time. Our goal is to help you stay ahead of the shifting needs of today’s consumers, recognize opportunities and create a collaborative relation with the customer.We energize the right platforms to create content that makes real impact for brands and business, and we’re constantly looking for new and creative ways to do so.
Technology and Startups
At Scherf Communications, our team understands how to leverage the ever-evolving technologies, platforms and channels to help clients from all sectors improve business outcomes. From start-ups to corporation, we work with brands of all shapes and sizes. Whether it’s market testing a new concept, preparing for a funding round, or entering a new market - we bring together the best of our communications capabilities and our knowledge of the local media. Technology companies in particular, are challenged to tell a simple story of how their products will change and improve the world. We believe that crafting a simple and powerful story that moves an audience requires a deep understanding of the technology industry as well as a strong, intuitive sense of the audiences our clients need to reach.
Employee Engagement
Employee engagement is based on trust, integrity, two way commitment and communication between an organization and its members. It is an approach that increases the chances of business success, contributing to organizational and individual performance, productivity and well-being. It’s paramount to find unconventional ways to earn employees’ and prospects’ attention.
