Our professional team of strategists, creators and counselors make Scherf Communications one of the leading Public Relations firms in Israel.

Motti Scherf
Founder and CEO
Motti Scherf
Founder and CEO

Widely regarded as one of the leading communications, strategy and crisis management experts in Israel. With more than 20 years of experience in communications, Scherf advises board of directors, management teams, entrepreneurs and owners of global and local mega corporations.‍

Sharon Tchetchik Marcovic
Senior Partner & General Manager
Sharon Tchetchik Marcovic
Senior Partner & General Manager

Legal education. Partner with 18 years of experience in the field of communications and public relations. Previously served as a senior investigator in the Antitrust Authority in the Ministry of Industry and Trade. She was involved in sensitive issues concerning capital market, food chains, telecom and more.

Anat Paz
VP Strategic & Crisis Management
Anat Paz
VP Strategic & Crisis Management

Anat is an experienced and dedicated PR & Strategy specialist, working in the PR and marketing industry for over 12 years. She brings with her a strong background in managing public relations for global and local companies. Anat specializes in strategically managing both traditional and new kinds of crises and making decisions under difficult and complex conditions.

Vered Lev
VP & Senior Brand Content
Vered Lev
VP & Senior Brand Content

Media Relations Manager -The “Story Teller“ - knows how to tell a story and convey it in a manner that will excite and enthusiast the public. With experience of over 15 years in communications and public relations, Vered is the head of consumption and lifestyle, real estate fields in our agency. Vered also has vast experience in strategy & crisis management as well as managing public relations for local and global companies.

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