"In today’s modern era, the most important skill for communication consultants is the ability to see the big picture, have a broad perspective"

This is especially true in a chaotic world, where the boundaries between image and reality are often blurred, media technologies change frequently and corporations are required to align with the values of 'open code,' maximum transparency and sharing with the public. At these times,  we, the media & PR

consultants must be more sensitive, more agile and quicker to respond. At Scherf Communications, we recognize these changes and prepare for them, for your benefit. At the same time, we are committed to abiding by our ethical code, which emphasizes  personal  accountability, uncompromising

professionalism, discretion and transparency with the parties involved in the communication process."
- Motti Scherf CEO